The University of Arizona

Student Recruiting

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 Project Manager  

Hello! My name is Nikolas Glazier Hodge and I am the project manager for the Student Recruitment software implementation. I want to encourage you to contact me with any questions or concerns you may have about Hobsons Connect or the status of the project.

Additionally, if your department would like to know more about the Hobsons EMT Connect software and our implementation, I would be happy provide a presentation for you and your staff.

I can be reached by email at glaziern@email.arizona.edu or cell at 869-7660.

 

Presentation

 View the Hobsons EMT presentation

The Student Recruitment solution, Hobsons Connect Solution, is a hosted Customer Relationship Management (CRM) product which will allow for a high paced implementation schedule. The lead for this project is Nikolas Glazier Hodge, a coordinator with The Office of Admissions, working in conjunction with Enrollment Management Systems Group's Chris Bergeron and the Hobsons' Implementation Specialist, Ryan Thornley. Nikolas Hodge, feels "most excited at the prospect of a more advanced communication solution and the ability to track prospects by territory." The Office of Admissions intends to go live with Hobsons Connect in May 2009 in preparation for recruiting and communicating with the incoming Fall 2010 class.

The advantages of the Hobsons' solution are the ability to more effectively target our student populations and ultimately allow us to organize and access our resources economically. Additionally, the student experience is greatly enhanced by a more customized interaction with our offices. The features of the Hobsons service allow us to bring specific and customized information to our prospects and research has indicated that these types of tools lead to a savvy consumer which allows for more quality interactions with our prospects. Our first priority over the coming months is to work with Hobsons to configure and build the basic Connect solution including the customized web portal. A few (and this is just the tip of the iceberg) benefits to the basic Connect solution include:

The Connect product essentially functions as the database storage module

?  Powerful features that will allow us, among other things, to more accurately track prospects by employee, territory, or any number of criteria, as well as trend tracking to more effectively allocate our resources

?  The reporting options with Hobsons will not only cross filter data, but the information can be funneled into automated reporting dashboards which will self populate when opened

?  Hobsons will allow for an almost entirely automated communications plan including features like "click through tracking" where we can follow up with students to see what email they're opening and their chosen avenues for more information. We can use this to track student email/communication habits.

?  As part of the Connect implementation we will be working closely with Hobsons to develop a customized web portal which will replace our current MYUA system.

 
 Questions regarding the Hobsons project can be directed to Nikolas Glazier Hodge at glaziern@email.arizona.edu.